22.11.2008 11:16:36
http://www.haworth-europe.de/en/news_events_all/news_all_archiv/2007/07_07_02_great_success_german_design.php
Great Success for German Design in the United States
Haworth presents new furniture series at the NeoCon in Chicago
Bad Münder, in June 2007.
Planes, the new furniture series designed and manufactured by Haworth, made its debut at the Orgatec in Cologne, Germany in October 2006. Now this innovative furniture series went over the Atlantic to be exhibited at the NeoCon 2007, North America's largest office furniture trade fare where it continued its success story. Designed in Bad Münder, Germany, near Hannover, by designer Daniel Figueroa, the development of the series was a joint cooperation between the Haworth Design Studios in Germany and the USA.
The Planes furniture series is available in Europe, America and Asia. A timelessly elegant all-room furniture series which can be adapted to any surroundings and all requirements.
As with the old Greek saying „panta rhei"- everything flows, Haworth takes its Great Spaces idea and makes it an integral part of the Planes design. The new series is suitable for all office environments where people intermingle, following a building block type of system, where the various elements can be mixed and combined according to any given requirements. Ideal for any working environment, where people meet and discuss, whether seminars, meetings, conferences or workshops, Planes is designed for the purpose. Not only the visual clarity, but also its variability guarantees a high level of flexibility.
Planes is designed around the principle of a simple construction and can be built together without the use of any tools. Until now, the mounting of feet on light construction elements was considered problematic. With the new and innovative quick lock technology, combined with the light construction elements, Haworth offers a totally new and durable solution which distinguishes itself from the products made by other manufacturers.
The programme will be available in Europe as from September onwards.



