Showroom Opening Frankfurt

Inauguration of a European centre for project solutions

Frankfurt/Main, Germany, June 2007.

We are happy to announce that Haworth will open on June 14th and 15th its fourth Showroom in Germany. The new Showroom is situated in Frankfurt in the Westhafen area and it will present the opportunity to gain first-hand experience of the Haworth world. The highlight of the inauguration at 1000 square meters exhibition on the June 14^th will be the presentation of some innovative projects under the Haworth company motto "Great Spaces" by Architects: Reto Pedrocchi, Beat Meier and Jakob Dunkl, titled "the wild boys". On the following day - June 15^th  the event will be marked by a presentation to be made by the Frankfurter Architects Schneider & Schumacher who take credit for planning and development of the new Frankfurter Westhafen district.

The new Showroom marks Haworth's growing national exhibition status, which also includes locations in Bad Münder, Berlin and Stuttgart, from which they offer possibility to give their creativity full reign to Architects and Major Account Customers. It is built around various themes such as "conference," "lounge" or "reception," and the company presents its four product brands: Art Collection, Castelli, Comforto und Dyes. In addition, Haworth partners will find a platform to present their solutions for kitchen installations, media technology, lighting, electronic steering and flooring - all underlining Haworth's claim of combining design and functionality under the motto „change by design". Always, one-step ahead the full-range office supplier creates an interface between people and their environment and as a result the work of each and every employee becomes part of the company's success. Haworth offers more than just furniture - one question still remains a focal point of the company's activity: "What is the aim?". With this in mind, the new showroom offers customers a platform to put forward their ideas and requests in the development of new and visionary products.

"The new Westhafen district, marked by its industrial settings, is the right environment for our new European Centre. A meeting place for Architects, Business Partners and our Customers to get together and work on projects and solutions," is how Thorsten Prée - General Manager of Haworth Germany describes primary objectives of the new Showroom.