Haworth opening new showroom in Berlin

Bad Münder, September 2006. On 28 September, Haworth is opening its third showroom in the heart of Berlin. The new showroom where Haworth will now be presenting its complete range of office furniture is located in the Beisheim Center at Potsdamer Platz, one of Berlin's best addresses.

With the new showroom, Haworth is further extending its Germany-wide exhibition presence. So in addition to Bad Münder and Stuttgart, the world's Number Two in the office furniture industry is now also able to offer customers and architects the opportunity to experience the world of Haworth in the German capital. Besides a show space on the ground floor, Haworth has two further floors in the Beisheim Center, displaying the products in the four brand ranges art.collection, castelli, comforto and dyes. Here, the company's commitment to bringing design and functionality into harmony is clearly visible. It is not for nothing that Haworth has adopted the motto of "change by design". As a complete supplier of office worlds, the company provides the interface between people and the space in which they work. Haworth thinks ahead. The result are items of furniture that positively influence the contribution of each individual staff member to the overall success of his or her company. So Haworth offers more than just furniture. At the core of all its activities is always the question: What is the goal? So also the new showroom contributes to fulfilling the wishes and visions of the customers by offering them modern, future-proof products.

"The Beisheim Center is the ideal setting for our new showroom. It is centrally located, with high-class office space and luxurious apartments as well as the five-star Ritz-Carlton and Berlin Marriott hotels located nearby, all of which ensure an exclusive ambience. Additionally, the elegant, American-style architecture is the perfect match for us", says Thorsten Prée, managing director of Haworth Germany, explaining the choice of location. For 2007, the company is planning to open additional showrooms in Frankfurt and Munich.