Haworth opens showroom in Athens, Greece

Haworth, a global manufacturer of office furniture and architectural interiors, is proud to announce the opening of a new dealer showroom in Athens, Greece. Its strategic partner and exclusive distributor, Sato group, has created a 1,000 square metre great space spanning two floors, showing Haworth's full product range. The showroom is located at 168, Kifisias Avenue; the furniture mile.

The designer, Nick Bewick, from Studio and Partners, Italy, and the Haworth team designed this special place with an internal garden incorporating an olive tree at the centre, one of the symbols of Athena, the Greek goddess. Many plants were used to make the inspiring showroom a welcoming place.

The showroom serves as a resource centre for designers, architects, real estate professionals, clients and dealers and demonstrates work and collaborative spaces representing the best thinking from around the world. It shows applications for different areas like restoring, reception and welcoming, processing and tasking, projecting and interacting as well as managing and concentration.

"A promising beginning for a very dynamic and optimistic future", states Leonidas Troumpas, commercial director for the Haworth division of Sato group in Greece, during the opening.

Giorgio Dino, VP Global Sales and Marketing, Europe adds: "Sato group, with its position as market leader in Greece and with its strong long-term reputation in the industry, is the ideal partner for Haworth to develop a common strategy to increase Haworth's presence in Greece and Cyprus.

The new showroom is a great investment that gives us the chance to better serve our local and global customers and to show architects and designers how we can help them in creating quality designed workspaces for their customers. Haworth and Sato group will continue to invest in Greece, consolidating our position in this important strategic market."

Haworth is always looking to create long-term partnerships with the best distribution partners available in the different markets to guarantee knowledge of the local needs, high quality services and a strong Haworth brand awareness.

We believe that this alliance will give Sato the possibility to expand their own business model and presence in other segments of the Greek market. Participating and actively supporting Haworth's global expansion provides them an international product portfolio, which will aid them in winning new and old customers, architects and designers.

With this strategic alliance, Haworth is completing its distribution expansion plan in the Mediterranean area, with a strong network of partners, covering from Morocco to Turkey, from Portugal to Greece,  to be able to guarantee our global customers a consistent level of local services to support their operations.