Haworth Orgatec booth creates exemplary Organic Workspace
Today’s workspaces not only have to support business objectives but also take human requirements, performance demands and intra-company culture differences into account. Haworth has designed its Orgatec 2010 booth as an exemplary Organic Workspace to demonstrate how intelligently designed workspaces can fulfil these requirements.
No company is a uniform entity and no two companies are identical. Hence, there can never be a one size fits all solution in office furnishing. Haworth’s Orgatec 2010 booth demonstrates to visitors how different work settings are suited to performing different tasks and how smartly designed workspace can support different working styles and meet differing needs. At the same time, this booth hopes to show how workspaces can motivate employees and invite them to socialise easily, communicate well and be productive. And since the most important asset in the vast majority of companies is their workforce, Haworth’s Orgatec booth creates an environment that puts human beings at the heart of the creative workspace process.
Organisational cultures
Based on insights derived from the Organisational Culture Model from Kim Cameron and Robert Quinn’s work on the “Competing Values Framework”, which categorises companies as being influenced by one of four organisational cultures, Haworth’s Orgatec booth has a Collaborate, Create, Control and Compete area featuring exhibits that perfectly match each culture and proactively support the culture-specific working styles and needs. At the same time, the booth reflects Haworth’s Organic Workspace approach, which creates flexible interiors that change with a customer’s organisational needs over time.
Organic Workspace
Haworth’s Organic Workspace is essentially about creating and cultivating the relationship between the organisation that needs a new or improved workplace and the organisation that delivers it, i.e. Haworth. Out of this intensive relationship grow the insights and understanding that underpin the solution to a customer’s present and future workspace needs – a solution delivered over time in the context of a committed relationship. Haworth believes its added value derives from its depth of workplace knowledge, resulting in products that provide endless possibilities as well as great design freedom.
Organic Workspace Thought Process
Central to the Organic Workspace concept is Haworth’s unique design philosophy, or as Haworth prefers to say its design point of view. This dynamic, ever-evolving design point of view has led Haworth down a path of integration in product design, which in turn ensures customers receive products of utmost adaptability and gives them the ability to be more sustainable. As a result, they can make workspace changes through re-use rather than wasteful disposal.
Design Point of View
The outcome of Haworth’s design point of view is a full range of thoughtful, integrated solutions. From architectural elements to freestanding furniture, Haworth’s design teams honour discrete levels of integration throughout the product development process. This purposeful way of thinking means each solution is great on its own, yet works together with other products for holistic environments that can adapt as needs change. Each product Haworth designs and manufactures reflects this unique design point of view – as visitors to the Orgatec 2010 booth can see for themselves.